Our Brand Identity

The UA&P Seal

The University of Asia and the Pacific seal (or logo) consists of two major components: the coat of arms and the wordmark. Both are needed to present a consistent visual image of UA&P.

The UA&P Coat of Arms has four elements:

  • coat of armsStar – the star represents a guiding star because we cannot count on our own human efforts alone. It is a representation of the Blessed Virgin Mary, Stella Orientis (Star of the Orient), to whom the oratory of UA&P is dedicated.
  • Galleon – the galleon represents the University’s aim to be a bridge of mutual understanding and cooperation between Asia and the rest of the world.
  • Sea – the sea represents the Pacific Ocean, the body of water on whose rim lie the countries that belong to the Asia-Pacific region.
  • Unitas – the motto of UA&P is Unity: unity between faith and reason, unity between religion and life, as well as unity with each other. It reflects the commitment of everyone in UA&P toward the pursuit of wisdom, which necessarily entails a synthesis and, therefore, a unity of life.

The wordmark is the standardized graphic representation of the name of the University. It is in ITC Galliard Std font. There are two versions of the wordmark: the UA&P acronym over the full name of the University, and the other is the full name over the subunit’s name.

UA&P_university_seal_fullcolor

Identity Standards

The UA&P Identity Standards Manual is designed to present a standard and consistent corporate look for the University, particularly in such visual representations as its coat of arms, name and motto for various applications, including stationery, promotional materials, signage, and merchandise.

It contains the guidelines and rules necessary to ensure the projection of a truly strong institutional image at all levels of the University’s activities.

The UA&P Identity Standards Manual may be downloaded here.

We encourage everyone to be faithful to the guidelines in this manual in order to maintain the unity and consistency of the University’s corporate image. Electronic files of the seal and the secondary marks may be downloaded here.

Do not use second-generation versions, such as photocopies or other lower-quality reproductions.

Any question you may have regarding these guidelines should be directed to the Corporate Communications Office at local 301 or 342.

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