The Communication Program of the University of Asia and the Pacific (UA&P) is focused on Integrated Marketing Communications (IMC). It is the pioneer IMC graduate program in the Philippines, as well as a leader in IMC education in Asia.
IMC is an emerging global discipline within the field of Communication that redefines the ways of building and managing business organizations from a multidisciplinary perspective. It draws from the areas of business management, marketing, market research, and marketing communications (e.g. advertising, customer relationship management, new media technologies, and corporate communications).
The distinct advantage of a multidisciplinary perspective instills in students a holistic, customer-centric, strategic, and creative mindset they need to compete and succeed in the 21st century business and communications environment.
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