Media and Entertainment Management

 The Business of Show Business

  • Bachelor of Arts in Media and Entertainment Management
  • Master in Media and Entertainment Management

UA&P, through the School of Media and Marketing, holds the distinction of being the first and only university in the Philippines and in Asia to offer Media and Entertainment Management (MEM).

The MEM program develops strategic and creative talents to become producers, content creators, and future leaders for the show business industry.

For more information, visit the UA&P School of Media and Marketing website.

Curriculum

2ND YEAR 2ND SEM

Business Communication 

3RD YEAR 1ST SEM

Content Production 
Show Business Management 
Writing Narrative Content 
Brand Management 
Post-production 
Fundamentals of Media Research
Writing Non-narrative Content 

3RD YEAR 2ND SEM

Media Ethics and Law 
Audience Research
Entertainment Production Management 
Business of Broadcast Media 
Business of Film & Series 
Business of News 
Distribution & Digital Platforms 

4TH YEAR 1ST SEM

Entertainment, Cultures, and Societies
Media and Integrated Marketing
Entertainment Marketing
Business of Music 
Media and Entertainment Finance 
Talent Management 

4TH YEAR 2ND SEM

Asian Showbiz
Business of Gaming 
Intellectual Property & Licensing
Entertainment Business Models & Strategy
Business of Sports & Live Events 
MEM elective

5TH YEAR 1ST SEM

Professional Residency I
MEM Cases and Application 
Leadership and Reputation Management

5TH YEAR 2ND SEM

Professional Residency II
Special Topics in Media & Entertainment
Thesis Writing (thesis track) or The Final Show (capstone for non-thesis track)

Faculty

One of the key strengths of the MEM Program is its strong support from industry. The faculty members include some of the best and finest industry leaders in the fields of media and entertainment management. Students are to be trained by a number of CEOs, managing directors, and senior executives of marketing firms. Core subjects are taught by full-time faculty members, who obtained doctorate degrees from local and foreign universities. To uphold its commitment to a work-and-study approach to learning, faculty members work closely with industry practitioners on research and consulting projects.

Learn more about our adjunct and full-time faculty here.

Graduates

The IM Program’s intensive, rigorous, and demanding program of study has made our graduates highly competitive and highly valued in the marketing industry. Today, our graduates are employed by leading local and global corporations in the following fields:

  • Production Management
  • Content Creation
  • Scriptwriting
  • Filmmaking 

Learn more about SCM’s outstanding alumni here.

Get in touch

Address

Pearl Drive, Ortigas Center, Pasig City 1605, Philippines

 

Contact

Phone: (632) 8637-0912 to 26
E-mail: [email protected]