Media and Entertainment Management

Adapt and respond to the demands of a dynamic media environment.

  • Bachelor of Arts in Media and Entertainment Management (permit in process)

The AB in Media and Entertainment Management (MEM) is a response to emerging global trends that have been reshaping ICT and the media and entertainment landscape. These trends are commoditization, convergence, the rise of social networks, and participation economy. MEM draws from the disciplines of strategic business management, digital media management, entertainment culture, interactive marketing and marketing communications.

Program Goals

The MEM program aims to produce professionals who know how to:

  • Produce relevant, strategic and effective content;
  • Optimize current and emerging media platforms;
  • Create links between content, media platforms, and the goals of business.
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