Adapt and respond to the demands of a dynamic media environment.
- Bachelor of Arts in Media and Entertainment Management
The AB in Media and Entertainment Management (MEM) is a response to emerging global trends that have been reshaping ICT and the media and entertainment landscape. These trends are commoditization, convergence, the rise of social networks, and participation economy. MEM draws from the disciplines of strategic business management, digital media management, entertainment culture, interactive marketing and marketing communications.
The MEM program aims to produce professionals who know how to produce relevant, strategic and effective content; optimize current and emerging media platforms; and create links between content, media platforms, and the goals of business.
MEM is both a communications and management course that uses marketing principles for value-creation and value-delivery. Its core and specialized subjects are:
- Communication & Society: Theory and Application
- Communication Research Methods
- Communication Law & Ethics
- Business Communications 1: Presentations
- Business Communications 2: Writing
- Convergence: Culture, Communities and Connectivity
- Digital Media Management & Marketing
- Entertainment Marketing
- Creativity for Multi-media
- Media Economics & Technology
- Strategic Media & Entertainment Management
- E-commerce: Strategies & Decision-making
- Consumer Insight
- Marketing Communication Research
- Brand Communications Strategy
- Contact Management & Channel Planning
- Financial & Managerial Accounting
Students who obtain a GWA of 2.o or higher have the option to take six units of Residency during summer after their senior year. It is called residency rather than internship because students are expected to function and perform as full team members of business units within their assigned firm.
The core subjects are taught by full-time faculty members with doctorate degrees obtained from local and foreign universities while the specialized subjects are taught by industry practitioners. These two groups work closely on research and consulting projects in order to foster a work-and-study approach to learning that delivers a real-world experience and insights to MEM majors.
The MEM program ensures that its graduates will be suitable for a career in all kinds of media and entertainment companies (e.g. TV networks, radio networks, publishing houses, film networks/distribution companies, film production, music production, etc.) as managers, executives, and consultants. MEM graduates can also work in communication agencies with interactive/new media subsidiaries or in specialized communication agencies.