School of Communication

The School of Communication (SCM) offers the pioneering program in integrated marketing communications (IMC) in the Philippines and is a leader in IMC education in Asia.

Formerly the Institute of Communication, the School draws strength from its multidisciplinary IMC program and its faculty composed of industry executives and distinguished academicians.

Aside from the International Advertising Association (IAA), the School has linkages with the American Marketing Association (AMA; Asia Media, Information and Communication Centre (AMIC); the American Academy of Advertising (AAA); and the Association for Education in Journalism and Mass Communication (AEJMC).

SCM confers the following degrees:

  • Bachelor of Arts in Integrated Marketing Communications
  • Master of Arts in Communication Major in Integrated Marketing Communications
  • Bachelor of Arts in Media and Entertainment Management
Bookmark and Share

Share this page: