UA&P reveals strategic plan

UA&P reveals strategic plan

by UA&P News Desk on July 7, 2010 - 2:49 pm

Becoming a “university of choice” in the Asia-Pacific region and keeping strong partnerships sum up the plans of the University of Asia and the Pacific (UA&P).

Dr Mariano UA&P Grand Assembly 2010

UA&P President Jose Maria Mariano revealed this during his annual general assembly last June 16 at the UA&P’s Li Seng Giap Auditorium. He outlined the framework of the 2010-2018 strategic plan of the liberal arts-oriented university.

University of choice

According to Dr. Mariano, becoming a university of choice means continuing to develop educational niches that are not yet “served excellently and extensively by others.” Aside from offering its unique political economy, industrial economics, and integrated marketing communications degree programs, now UA&P is starting to develop curricula in media and entertainment, human biology, business intelligence, and advanced executive education.

The 15-year-old university will also boost its scholarship grants, said Dr. Mariano. “We shall continue to commit resources so that 20 percent of our student population will enjoy study grants—that is, about 500 of our future 2500 undergraduate population will eventually be grantees with way above 85% calibrated high school average.”


UA&P will also invest in creating strong links with private and public organizations.

“Our vision for UA&P is of a university that is inseparably part of mainstream society,” said Dr. Mariano. “[The University] wrestles with the concrete questions that everyone asks, works hand-in-hand with others who also want to see things go better—with the alumni, with local high schools and universities, with industry, local government units, non-profit organizations, with embassies and international agencies.”

According to him, UA&P’s three “university centers” will be at the forefront of this effort. UA&P’s forerunner, the Center for Research and Communication (CRC), will pursue the institution’s research agenda; the Center for Social Responsibility will push for the university’s people development efforts, particularly in corporate social responsibility (CSR) education; and the Center for Students and Alumni will promote values education among alumni and students.

Asia and the Pacific

Dr. Mariano added that UA&P will strive to earn recognition in the Asia-Pacific region “as a key player among [the region’s] institutions of learning.”

“Our goal in this regard is simple,” he said. “By 2018, we shall be ranked among the top 100 Asian universities in the QS international ranking scheme, where four leading Philippine universities recently placed 58th, 78th, 101st, and 106th.”

UA&P also aims to attain autonomy status from the Commission on Higher Education (CHEd) by 2018. “[Autonomy] will enable us to steer our program offerings towards the needs and expectations of the regional job market, and ultimately multiply our effectiveness in carrying out our mission throughout the region,” said Dr. Mariano.


To help the realization of the above plans, several “enablers” have to be in place, Dr. Mariano pointed out. Among these is UA&P’s multi-campus expansion.

“By 2018 we shall be ready to expand to a two-campus university, with the main campus just outside Manila, where the central administration, the College of Arts and Sciences, and most Graduate Schools are located; and the Ortigas Campus, where we shall locate the future Business School, possibly the Law School, and branch offices of the business-oriented graduate programs,” he said.

Dr. Mariano ended his speech by exhorting the university community to set a work culture and environment that highlights “accountability, synergy, and communication.”

He also emphasized that as the University churns out tangible goods and services to society, still it has to set an example of what it means to be a good institution.

“As we move forward to achieve our vision, we must be convinced that the most important product that will come out of the institution will be the institution itself,” he said.

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