Christmas cheer up among Pinoys

Christmas cheer up among Pinoys

by UA&P News Desk on December 23, 2010 - 3:55 pm

from Business World, by Ana Mae G. Roa

MORE FILIPINOS expect to have a happy Christmas this year and a majority say non-material gifts are what matter, a Social Weather Stations (SWS) survey found.

A Nov. 27-30 poll had 69% of respondents saying they were looking forward to a cheerful Christmas, improving from last year’s 64% and breaching what the SWS said was the “flat” 62-64% range of the last six years.

Those anticipating a bleak holiday comprised 7%, better than last year’s 10% that was a repeat of 2004’s all-time high.

Respondents who said their Christmas would neither be happy nor sad, meanwhile, declined to 24% from 26%.

The record happiness peak of 82% was recorded in 2002, the year the SWS began surveying expectations about Christmas.

The latest survey results compare with a similar Pulse Asia poll — conducted last October and released earlier this month — where 39% said Christmas 2010 would be more prosperous, 50% said it would be no different from 2009 and 11% said it will be poorer.

Economists said the SWS figures reflected Filipinos optimism come Christmas time while a Palace spokesperson linked the results with confidence in the Aquino administration.

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The lower score for Metro Manila residents, he claimed, is a reflection of their economic mood as unemployment is highest in the metropolis — at 12.6% in October according latest official data.

University of Asia and the Pacific economist Cid L. Terosa, for his part, pointed to “a carry-over of optimism with the election of new president.”

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