College thesis gives birth to all-Pinoy restaurant

College thesis gives birth to all-Pinoy restaurant

by UA&P News Desk on May 24, 2011 - 9:29 am

From, by Karen Galarpe

MANILA, Philippines – Just a stone’s throw away from Camp Crame in Quezon City lies a secret place where Pinoys craving for some real good food from Quezon province can be found.

It’s a secret place because, if you don’t look for it purposely, you’ll miss the hole-in-the-wall restaurant on a street lined up with sari-sari stores and other small businesses.

The place is called Hapag sa Lucban, and it claims to serve authentic dishes the province of Quezon is known for–from pancit Lucban (a.k.a. pancit habhab) to Lucban longganisa.

At the helm of the restaurant is 23-year-old Jayrald Jao who hails from–not Lucban, but from another city 45 minutes away–Lucena, Quezon.

His mother told him that Lucban is more popular among people from Manila than Lucena is, due to the Pahiyas festival in that town. And so Lucban, and not Lucena, has been made part of the restaurant name.

As a requirement for his entrepreneurship degree at the University of Asia and the Pacific, Jao had to put up his own business, and since he grew up in the food biz (his mother Jonas owns a restaurant called Mesa in Lucena), putting up a restaurant seemed the most logical thing to do.

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Photo credit: Sisig by Samantha Celera under CC BY-ND license
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