Tambuli Awards 2012 complete list of winners

Tambuli Awards 2012 complete list of winners

by UA&P News Desk on June 18, 2012 - 1:54 pm

Alaska Corporation's Vice President for Marketing Belen Fernando wins CMO of the Year award. Pictured are, from left: Tambuli chair JJ Calero, the awardee Belen Fernando, Carmencita Esteban herself, and UA&P President Dr. Jose Maria Mariano.

Publicis Manila bags the Effectiveness Agency of the Year award. The agency also won the same Tambuli last year.

Nestle Philippines is Tambuli Awards 2012 Effectiveness Advertiser of the Year.

"Diwali mithaas (Sweetness) campaign" by Contract Advertising India Private Limited for Cadbury India Limited won the Carmencita Esteban Platinum Award

Best Integrated Digital Program

Gold
“Walang Iwanan” by Lowe, Inc. for the Philippine National Red Cross

Silver
“Get Up” by ISM, ASPAC for Golden ABC

Best Advocacy Campaign

Gold
• “Electrolux Clothes and Hugs” by Red Rocket Marketing Services and Creative Group, inc. for Electrolux Philippines, Inc.
• “Basta Pinas, Biyahe Tayo! A Bonamine Travel Advocacy Campaign” by Ogilvy & Mather (Philippines), Inc. for Johnson & Johnson (Philippines), Inc.
• “Maghintay” by Publicis JimenezBasic for Monde Nissin Corporation
• “Run for 10,000 more shoes” by Publicis Manila, Inc. for Nestle Philippines, Inc. • “Earth Hour: Beyond the Hour” by Leo Burnett Manila for WWF-Philippines

Silver
• “A Cause For Movement” by Ogilvy & Mather (Philippines), Inc. for 57-75 Education Reform Movement
• “IKEA Baby Steps” (Malaysia) by Lowe and Partners Sdn. Bhd. for Ikano Pte. Ltd
• “First Day” of National Book Store
• “Live Positively 2011” by Momentum Philippines/McCann Worldgroup Philippines, Inc. for The Coca-Cola Export Corporation
• “Unilab Ideas Positive 2011: Transforming Communities with the Filipino Youth” by Ogilvy & Mather (Philippines), Inc., and Ogilvy Public Relations for United Laboratories, Inc.

Bronze
• “Tiger Energy Playground” by Ace Saatchi & Saatchi for Kraft Foods Philippines

Best Insights and Strategic Thinking

Gold
• “Diwali mithaas (Sweetness) campaign” by Contract Advertising India Private Limited for Cadbury India Limited
• “Kampihan Na!” by Publicis Manila, Inc. for TV5

Silver
• “IKEA Baby Steps” by Lowe and Partners Sdn. Bhd. for Ikano Pte. Ltd (Malaysia)
• “100 Years of Nestle in the Philippines” by Publicis Manila, Inc. for Nestle Philippines, Inc.
• “Pure Air Lovers Society, The largest social cause community in India in the shortest time” by Lowe Lintas & Partners for Suzlon Energy Ltd.

Bronze
• “Sideline” by Y&R Philippines for Cebuana Lhuillier Services Corporation
• “Earth Hour: Beyond the Hour” by Leo Burnett Manila for WWF-Philippines
• “Carefree Girl Talent Search” by Lowe & Partners Malaysia for Johnson & Johnson Sdn. Bhd.
• “Rite Of Passage” by Publicis JimenezBasic for Monde Nissin Corporation
• “Fight Nerve Aging!” by Lowe, Inc for United Laboratories, Inc.
• “Perfect Date” by BBDO Guerrero/Proximity Philippines for Johnson & Johnsons Philippines
• “Life is Extraordinary” by DM9JaymeSyfu, Inc for Smart Telecommunications, Inc.

Best Innovative and Integrated Media Campaign

Gold
• “Mas Summerap ang Summer!” by Lowe, Inc. for Alaska Milk Corporation
• “Diwali mithaas (Sweetness) campaign” by Contract Advertising India Private Limited for Cadbury India Limited
• “Maghintay” by Publicis JimenezBasic for Monde Nissin Corporation
• “Kasambuhay Habambuhay Short Film Anthology” by Publicis Manila, Inc. for Nestle Philippines, Inc.
• “Nestle 100 Years Kasambuhay, Habambuhay” by Zenith Optimedia Philippines for Nestle Philippines, Inc.

Silver
• “Pure Air Lovers Society, The largest social cause community in India in the shortest time” by Lowe Lintas & Partners for Suzlon Energy Ltd.

Bronze
• “McDonald’s Rah-Rah” by Leo Burnett Manila for Golden Arches Development Corporation
• “Earth Hour: Beyond the Hour” by Leo Burnett Manila for WWF-Philippines

Best Teens Brand Campaign

Gold
• “Coca-Cola Music (Teen Recruitment Campaign)” by McCann Worldgroup Philippines, Inc. for The Coca-Cola Export Corporation

Silver
• “Carefree Girl Talent Search” by Lowe & Partners Malaysia for Johnson & Johnson Sdn. Bhd.

Best Family-Oriented Brand Campaign

Gold
• “Cadbury Dairy Milk In-Home Campaign” by Ogilvy & Mather Pvt. Ltd. for Cadbury India Limited
• “McHappy Day” by Leo Burnett Manila for Golden Arches Development Corporation
• “McDonald’s 30 Years of Magic” by Leo Burnett Manila for Golden Arches Development Corporation
• “100 Years of Nestle in the Philippines” by Publicis Manila, Inc. for Nestle Philippines, Inc.
• “Maghintay” by Publicis JimenezBasic for Monde Nissin Corporation
• “The OFW Project (The 2011 Coca-Cola Christmas Campaign)” by McCann Worldgroup Philippines, Inc. for The Coca-Cola Export Corporation

Silver
• “Oreo-Bringing India Together” by Interface Communications for Kraft Cadbury India
• “Salubong” by DDB Philippines for Meralco

Bronze
• “Extra” by McCann Worldgroup Philippines, Inc. for Bank of the Philippines Islands
• “The Planetarium” by DDB Philippines for Family Entertainment Center, Inc.-NFSDC
• “Eden Sarap ng Pasko: Muling Balikan ang Salu-Salo” by Mindshare for Kraft Foods Philippines
• “Ang Tibay ng Pinoy” by Publicis Manila, Inc for Nestle Philippines, Inc.

Best in Creative Idea and Execution

Gold
“Kasambuhay Habambuhay Short Film Anthology” by Publicis Manila, Inc. for Nestle Philippines, Inc.

Silver
• “Tiger Energy Playground” by Ace Saatchi & Saatchi for Kraft Foods Philippines
• “The OFW Project (The 2011 Coca-Cola Christmas Campaign)” by McCann Worldgroup Philippines, Inc. for The Coca-Cola Export Corporation

Best Established Brand Campaign

Gold
• “100 Years of Nestle in the Philippines” by Publicis Manila, Inc. for Nestle Philippines, Inc.
• “The OFW Project (The 2011 Coca-Cola Christmas Campaign) Coca-Cola” by McCann Worldgroup Philippines, Inc. for The Coca-Cola Export Corporation

Bronze
• “Pass Your Paper” by Publicis JimenezBasic for Monde Nissin Corporation
• “Say It Big” by Publicis Manila, Inc. for Nestle Philippines, Inc.

Best Public Relations (PR) Initiated Brand Campaign

Silver
“Cif: Philippines’ Shining Moment” by Strategic Works, Inc. for Unilever Philippines

Bronze
• “McDonald’s 30th Anniversary Celebration” by EON The Stakeholder Relations Firm for Golden Arches Development Corporation
• “Buhay Rizal Values Campaign” by Philippine Integrated Advertising Agency, Inc. for Yuchengco Group of Companies

Best Media-Initiated Brand Campaign

Bronze
• “Coloururlife” of Amway Philippines LLC.
• “Higit sa Balita” of Associated Broadcasting Company (TV5)
• “e.Studyante” by Mediacom Philippines for Procter & Gamble Distributing Philippines
• “i-Shine Talent Camp” by MEC Philippines for Wyeth Philippines

Best Small Budget Brand Campaign

Bronze
• “Wyeth Philippines” by Ogilvy & Mather (Phils.), Inc. for Johnson & Johnson (Phils), Inc.
• “The Multiply Effect: How Social Shopping Can Contribute To The Growth Of Philippine E-Commerce” by Ogilvy Public Relations for Multiply Philippines, Inc.

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