Dr. Mariano sets Twitter-friendly campaign for new school year

Dr. Mariano sets Twitter-friendly campaign for new school year

by Camille Diola on July 24, 2012 - 5:10 pm

University President Jose Maria Mariano presented a new plan of action to achieve the key result areas to be adopted this school year, namely academic milestones, communication, management by mission, and the forging of new partnerships to a more responsible business model.

Speaking at the University Opening Rites last June 13, Dr. Mariano enumerated the achievements of individuals and units during the previous school year, mentioning new borders crossed and fields blazed.

He summed up these new goals with the tagline #5tothe50th–prefixed with a hash mark as found in short messages popularized in online platforms like Twitter.

For the President, the new hashtag does not serve as just another campaign motto, but is a challenge to each one in the University to ask himself, “What is my contribution, individual or collective, in multiples of 5?” in view of the approaching 50th anniversary of the institution in 2017.

The President also said that, in trying to pursue concrete steps under #5tothe50th, the three themes of Vision 2018–to become the university of choice, to forge partnerships with public and private entities, and to achieve internationalization–must be kept in mind.

Besides encouraging units and managers to meet regularly to discuss and renew goals, the President said that management is also looking at boosting in everyone the awareness and knowledge of the University’s institutional mission “to be known and shared by all and, for every person who works in the organization, to know how his or her work contributes to what our organization aspires to be,” Dr. Mariano said.

The saint of ordinary work, Josemaria Escriva, serves as the light for these efforts. His “unconquerable supernatural outlook” is something “we can draw inspiration and strength from,” the President added.

Among the academic milestones of the past school year that Dr. Mariano mentioned are the six academic programs that have recently been granted government recognition (Integrated Marketing Communication, Economics, Political Economy, Applied Mathematics, Business Administration, and Entrepreneurial Management) and the Level III Accreditation status that was granted to the Liberal Arts program of the College of Arts and Sciences.

Some administrative milestones cited are steps toward the improvement of internal communication and the establishment of the Information Communications Technology Office, as well as the People’s Development Committee.

Donation levels that cover numerous areas of need including scholars’ fund have also been reached by the Development Office, Dr. Mariano said, adding that partnerships have been secured, many of which have been forged through our hallmark centers–Center for Research and Communication, Center for Social Responsibility and Center for Student Affairs.

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