UA&P tops Google challenge in Asia Pacific region

UA&P tops Google challenge in Asia Pacific region

by UA&P News Desk on August 14, 2012 - 6:05 pm

Three School of Management graduates competed with 11,000 contestants from 86 different countries and made it number one in the Asia-Pacific region at the recent Google Online Marketing Competition (GOMC), an event the technology company holds yearly for university students to experience marketing firsthand.

The winning team of alumni Hannah Tan and Danna Lee, and current Master’s student Kyne Santos, crafted and implemented a Google Adworks marketing campaign for Olivia & Fifth, a limited-edition clothing shop co-founded by Gem Co, a UA&P alumna. As part of their prize, Tan, Lee, and Santos will tour the Google headquarters in Singapore next month.

Team coach Kahlil Corazo, an entrepreneur who teaches part time in the University, also formed a UA&P team that landed a spot in the global top 20 rankings of the same competition last year.

“This competition requires deep analytical skills, an understanding of human behavior and motivations, and business writing. I think our emphasis on both liberal education and professional specialization is a great preparation for this,” Corazo said.

Corazo, who helps companies expand their businesses online, discovered that a certain combination of members makes a winning team.

“These are the smartest, most passionate and hardworking students I ever taught,” he said, adding that he is open to sharing the secrets to winning the GOMC in his blog.

To compete in the Google Online Marketing Challenge, student teams run a three-week campaign for a small or medium enterprise or an NGO using the online advertising platform Google Adwords. Google gives each qualified team a $250 Adwords credit. Winners are then chosen on the basis of campaign performance and the quality of their reports.

There were two other teams who represented UA&P in the competition. The team of Joline Torres, Bern Canzana, Ish Abat, and Axel Advento ranked within the global top 10 percent, while the group of Krista Romero, Renzze Mistal, Regina David, and Alyanna Dalisay ranked within the global top 11-30 percent. Members of these two teams are all Integrated Marketing Communications majors.

According to the contest’s website, more than 50,000 students from almost 100 countries have participated in the past years.

Corazo believes that the Philippines has a huge potential in cialis online marketing, no matter how great the competition is worldwide.

“The Philippines is already a leader in the global delivery of IT and business process services. I think we could also be leaders in the global online marketing service industry. I wouldn’t be surprised if these students will be the pioneers of that industry,” Corazo said.

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