UA&P student is lone Filipino in Asia-Pacific ‘creative academy’

UA&P student is lone Filipino in Asia-Pacific ‘creative academy’

by Daryl Zamora, CCO on September 17, 2012 - 6:31 pm


A scholar of the University of Asia and the Pacific (UA&P) School of Communication is among the 15 students in the elite Spikes Asia Creative Academy in Singapore.

Jaime Gabriel Morales, a fifth-year integrated marketing communications (IMC) student, is the lone Filipino in the program, which spans September 16 to 18. Other participants are from Singapore, Vietnam, Hong Kong, Sri Lanka, Indonesia, Malaysia, Taiwan, and Korea.

Jake, as he is called by friends, is a merit scholar of the University and is finishing his internship at Tribal DDB, a global ad agency.

According to the Spikes Asia website, the four-year-old Academy is part of the Spikes Asia Festival and Awards, the region’s oldest and most prestigious awards for creative communications.

In a team-up with Cheil Worldwide, the Academy gathers the most promising advertising and marketing communications students in the Asia-Pacific region.

Spikes Asia said “the Academy’s three-day programme…includes tutorials and masterclasses from top industry figures, as well as participation in the Spikes Asia seminar and forum programme.”

The experience would give students “exceptional first-hand insight into the creative advertising and communications industry of which they will be a part of in the future.”

Singapore Polytechnic Design School Senior Lecturer Noor Azhar serves as the Academy’s Tutor. Before setting up Just Media (now JM Asia), Noor was art director at CreAds Advertising and Batey Ads. He was also the Tutor of the past three batches of the Academy.

UA&P’s IMC program has been sending students to various international creative festivals. At the Cannes Lions Festival last June (the European counterpart of Spikes Asia), fifth-year student Jolo Valdez represented the Philippines in the festival’s own academy for young creatives.

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