The School of Communication’s professional organization, Communitas, celebrated IMC Week from February 26 to March 1.
The event’s name, The Long Story Short, is a nod to IMC students’ goal in creating marketing communications plans: their “rich conciseness.”
Each morning of the week, Communitas held relaxed storytelling sessions with creative minds such as actor Ikey Canoy (The Story Under the Spotlight), renowned commercials director Sid Maderazo (The Story in 30 Seconds), and award-winning screenwriter Vanessa Valdez (The Story from Script to Screen). The speakers drew from their own inspiring stories and gave sound insights on being of good, strong influence in their fields of expertise.
Open for all was the highly anticipated keynote presentation, The Story of a Lifetime, given by acclaimed wedding videographer Jason Magbanua. He had three tips in telling stories — “Listen, Anticipate, Connect” — which he juxtaposed with his most tear-jerking, heartwarming video projects. But what he stressed, as the other speakers did, was the constant improvement of oneself and of one’s craft.
Magbanua summarized the series nicely in his well-attended talk: “A rising tide,” he said, “raises all ships.”
Also in Communitas’ lineup of events was a week-long on-the-spot photo booth contest and exhibit set up in the CAS Garden.
IMC Week culminated in the celebration of IMC Night on March 1, a timely welcome to the IMC sophomores and juniors who had undergone their Equatorial Rites the same day.
And as each story has an epilogue, Communitas will receive Jim Paredes of the Apo Hiking Society to close the school year with a talk on March 11.
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