The Cannes Lions Festival is an annual event that showcases the year’s greatest works in the highly competitive field of advertising. During the festival, the Roger Hatchuel Academy offers a rigorous five-day course on creativity to a select few. Troy Bautisita, a student from the University of Asia and the Pacific taking up his Master’s Degree in Integrated Marketing Communications, was lucky enough to represent the Philippines and be part of the course.
Troy shared his thoughts with the Philippine Daily Inquirer, stating how he felt overwhelmed at first, but eventually felt honored that he was amidst the presence of advertising giants around the world. He writes down five important lessons he learned from his visit in the resort town, wherein he writes:
I remember meeting a Filipino-looking gentleman, who approached me and my colleagues and introduced himself. He said he was actually from Pampanga but now based in New York. After a little small talk, we traded business cards.
Turned out that he was the chief of global recruiting for New York-based R/GA, which ended with 33 Cannes Lions awards. Now, I have a connection with the company, all because of a random encounter.
Copyright 2012. All Rights Reserved. University of Asia and the Pacific.