UA&P Cebu

Strategic Vision

Business for the Common Good

Strong Economics Foundation

Personal Development Program

More than an MBA

The Strategic Business Economics Program (SBEP) is exclusive for senior leaders in both the corporate and public sectors —
C-suite executives and top government officials entrusted with shaping and executing the strategic direction and governing policies of their organizations and institutions.

The Strategic Business Economics Program is UA&P’s flagship executive education program designed for business leaders, entrepreneurs, senior professionals, and public-sector decision-makers. By integrating rigorous economic analysis with practical management perspectives, SBEP equips leaders to navigate complexity, identify opportunities, and make sound strategic decisions.

To achieve this, SBEP offers two executive program pathways: the Master in Business Economics (MBE) and the Certificate in Business Economics (CBE). Through these programs, participants develop a deeper understanding of markets, strategy, and the economic forces shaping organizations, industries, and societies, enabling them to lead with greater insight and impact.

SCHOOL OF MEDIA
& MARKETING

Core Focus Areas

Macro-to-Micro Insights: Master global, regional, and local economic trends that impact business
Future-Proofing: Learn to lead through AI, digital transformation, and knowledge-driven markets
Holistic Leadership: Focus on strategic thinking and governance, human capital, and the common good

Program Delivery and Certification

Duration: 11-month hybrid program tailored for busy executives (from August to June); Inclusive of 2 out of town conferences (local and international: Asia/Europe)
Venue: UA&P-Manila (every 2nd weekend of the month) or UA&P-Cebu (every 4th weekend of the month)
Faculty: Delivered by distinguished UA&P professors, industry captains and business experts
Accreditation: Recognized by CHED as a full graduate degree program (MBE)

The Power of the Network

Join a community of over 1,900 alumni from 26 countries. Our diverse base – across top corporations, government, and professional sectors – enables high-level exchange and networking.
Connect with key government officials and business leaders at exclusive ‘kapihan’ sessions and alumni events.

The Curriculum

Upon completion of our premier program, you’ll rejoin your organization revitalized and armed with actionable strategies and innovative ideas to lead in a dynamic business environment.

Economics of a Nation
Macroeconomic Policy and Practice
Economic Forecasting for Business Impact
Economics of a Firm
Competitive Positioning and Strategy
International Economics and Competition Policy
Strategic Finance
Strategic Marketing and AI Applications
Strategic Thinking and Management
Strategic Leadership and Talent Development
Program Synthesis and Integration

The Faculty

Dr. Bernardo M. Villegas

PhD in Economics
Harvard University

Dr. Victor A. Abola

PhD in Development Management
University of Asia and the Pacific

Dr. Danilo J. Mojica II

PhD in Leadership Studies
Ateneo de Manila University

Dr. Peter Lee U

PhD in Economics
Purdue University

Dr. George N. Manzano

PhD in Economics
University of South Wales

Dr. Winston Conrad B. Padojinog

Doctor of Business Administration
De La Salle University

Dr. Thomas G. Aquino

PhD in Management
IESE Business School, University of Navarra

Dr. Enrico L. Basilio

PhD in Public Administration
University of the Philippines

Dr. Ceferino S. Rodolfo

PhD in Public Administration
University of the Philippines

Dr. Maria Cherrylyn S. Rodolfo

PhD in Economics
Ateneo de Manila University

Dr. Susan E. Cornelio

PhD in Human Resource Management
University of Santo Tomas

Fr. Edgar F. Soria

Doctor of Canon Law
University of Navarra

Mr. Ronilo M. Balbieran

MS in Industrial Economics, University of Asia and the Pacific
PhD Candidate in Urban and Regional Planning, University of the Philippines

Mr. Daniel D. Camacho

Master in Management
Northwestern University

Ms. Rosanna S. Javier

Master in Business Administration
University of the Philippines

Mr. Carlo A. Subido

Master in Business Economics
University of Asia and the Pacific

Mr. Francis Javier P. Bonoan

MBA
MIT Sloan School of Management

Mr. Raoul A. Villegas

MBA in Finance
Northwestern University

Mr. John Clifford M. Eala

Master in Philosophy, University of Navarra
MBA, Ateneo de Manila University

Mr. Colin L. Hubo

MA in Education, University of Asia and the Pacific
Master in Sociology, University of the Philippines

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Strategic Business Economics Program

The Wellspring

The Strategic Business Economics Program shapes more than exceptional executives. It forms the whole person — intellect, character, and purpose — anchored in the pursuit of the common good. This commitment to personal development reflects the spirit of UA&P, whose spiritual formation is entrusted to Opus Dei, a personal prelature of the Catholic Church.

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