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Student presenting ideas in a classroom setting representing communication and strategy in integrated marketing

4-Year Program

Bachelor of Arts in Integrated Marketing

Students collaborating in a group discussion representing brand strategy and teamwork in integrated marketing

5-Year Program

Bachelor’s Degree + Accelerated 1-year Master’s Degree in I.M.

Student studying in a library representing research and analytical learning in integrated marketing

6-Year Program

Senior High School integrated with a 3-year Bachelor’s Degree + 1-year Master’s Degree in I.M.

The Business of Brand Management

Integrated Marketing (I.M.) is a brand management course that develops strategic, analytical, and creative thinkers to become not just marketers, but brand leaders for total business. The I.M. program molds students into the best talents in marketing and advertising management by training them to develop a human-centric mindset across a variety of strategic and creative disciplines.

Students and faculty in discussion representing collaborative learning in integrated marketing at UA&P

  • Business Communication

  • Brand Management

  • Marketing Research

  • Business Math

  • Foundations of Management

  • Media Ethics & Law

  • Advertising and Public Relations

  • Brand Analytics 1

  • Consumer Research

  • Creative Thinking & Strategy

  • Psychology

  • Integrated Marketing Communications Principles

  • Brand Analytics 2

  • Digital Marketing

  • Media Strategy and Design

  • Sales & Channels Marketing

  • E-Commerce

  • Brand Design and Architecture

  • Integrated Marketing Communications Cases

  • Brand Strategy and Innovation

  • Marketing Finance

  • Global Marketing

  • Marketing Technology

  • Electives:

    •    Entrepreneurship

    •    Business to Business Marketing

    •    Industry Analysis

    •    Copywriting and Art Direction

    •    Shopper Marketing

    •    Service Marketing

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