BUSINESS OF SHOW BUSINESS
School of Media and Marketing
AB in Integrated Marketing
Integrated Marketing (I.M.) is a brand management course that develops strategic, analytical, and creative thinkers to become not just marketers, but brand leaders for total business.
The I.M. program molds students into the best talents in marketing and advertising management by training them to develop a human-centric mindset across a variety of strategic and creative disciplines.
Students in the Master of Arts in Integrated Marketing program go through a professional residency where they get paid to work with top companies for 10 months as they complete their thesis.
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AB in Media and Entertainment Management
The Media and Entertainment Management (M.E.M.) program develops strategic and creative talents to become producers, content creators, and future leaders for the show business industry.
The M.E.M. curriculum delivers a unique blend of courses taught by a mix of academics and industry leaders, hands-on engagement in real-world projects with media and entertainment companies, international exchange program and study tours, and a program of studies that provide a good balance of the business (science) and creative (art) sides.
MA in Integrated Marketing
Build marketing strategies that connect, resonate, and endure.
The MA in Integrated Marketing equips professionals with a disciplined approach to brand building, grounded in insight, driven by data, and refined through execution across channels.
MA in Media and Entertainment Management
Navigate the evolving media landscape with clarity and purpose.
The MA in Media and Entertainment Management develops leaders who understand both the creative and business dimensions of media, preparing them to shape content, platforms, and industries in a rapidly changing world.
Master in Brand Management
The Master in Brand Management program is presented as the first graduate program of its kind in the country, designed to equip high-potential talents to become the next generation of top marketing and business leaders. It targets "Brand Leaders in the Making" and is suitable for three distinct groups of professionals. These groups include associate to mid-level marketers, career movers and business owners, and advertising and media practitioners, as visually represented by diverse individuals collaborating and discussing in professional settings. This program aims to foster advanced leadership in the brand and business management space.
