Media and Entertainment Management

4-Year Program

Bachelor of Arts in Media and Entertainment Management

Specialized creative production and strategy workshop at the UA&P School of Media and Marketing.

5-Year Program

Bachelor’s Degree + Accelerated 1-year Master’s Degree in M.E.M.

6-Year Program

Senior High School integrated with a 3-year Bachelor’s + 1-year Master’s Degree in M.E.M.

The Business of Show Business

The Media and Entertainment Management (M.E.M.) program develops strategic and creative talents to become producers, content creators, and future leaders for the show business industry.

The M.E.M. curriculum delivers a unique blend of courses taught by a mix of academics and industry leaders, hands-on engagement in real-world projects with media and entertainment companies, international exchange program and study tours, and a program of studies that provide a good balance of the business (science) and creative (art) sides.

Begin Your Journey

Soey Oh

Head of Consumer Products,

Netflix South Korea

Content Production
Show Business Management
Writing Narrative Content
Brand Management
Post-production
Fundamentals of Media Research
Writing Non-narrative Content
Media Ethics and Law
Audience Research
Entertainment Production Management
Business of Broadcast Media
Business of Film & Series
Business of News
Distribution & Digital Platforms
Entertainment, Cultures, and Societies
Media and Integrated Marketing
Entertainment Marketing
Business of Music
Media and Entertainment Finance
Talent Management
Asian Showbiz
Business of Gaming
Intellectual Property & Licensing
Entertainment Business Models & Strategy
Business of Sports & Live Events
Elective: Industry Analysis

Bachelor of Arts in Media and Entertainment Management (AB-MEM)
The Media and Entertainment Management program develops strategic and creative talents to become producers, content creators, and future leaders for the show business industry.

Master of Arts in Media and Entertainment Management (MA-MEM)
The MA-MEM program allows students to graduate with both a Bachelor’s degree and Master’s degree within 5 years. Students in this program also go through a professional residency where they get paid to work with top companies for 10 months as they complete their thesis

6-Year Program (6YP): Senior High School + AB-MEM + MA-MEM
The 6YP a one-of-a-kind program that allows students to
graduate with three degrees in 6 years.

Begin Your Journey