Master in Brand Management
Brand Leaders for Business
The UA&P Master in Brand Management equips high-potential professionals with the strategic thinking, real-world insight, and leadership skills to build meaningful brands and lead in today's evolving business landscape.
As the country's first and only Master's program in Brand Management, this one-year hybrid program is taught by the leaders behind today's top brands—bridging academic rigor with real-world industry practice.
-
The only Master’s program of its kind in the country
-
One-year hybrid program
-
Taught by leaders behind top brands
Program Approach
Designed for Impact
A learning experience that fits your goals, your time, and your future.
Curriculum
Your 12-Month Learning Journey
Months 1-3
Develop a strategic toolkit for understanding businesses, markets, consumers, and brand strategy.
Months 4–6
Strengthen commercial acumen to manage brands, portfolios, innovation, and business growth.
Months 7–9
Craft an execution playbook for building brands in today’s digital, AI-enabled world.
Months 10–12
Get equipped with board-ready leadership skills and develop a complete one-year strategic marketing plan.
International Study Tour
Visit leading global headquarters and top business schools to gain international industry insights and build a worldwide network.
GLOBAL EXPOSURE
LEADING COMPANIES
TOP BUSINESS SCHOOLS
WORLDWIDE NETWORK
Executive Academic Board
Dean Aragon
Former CEO and Vice Chairman
Shell International, Switzerland
Gladys Co-Chan
Head of Marketing
Regional South East Asia, VISA
Albert Cuadrante
EVP, Chief Marketing and
Experience Officer, UnionBank
Stephan Czypionka
Global CMO, Advisor
CJ Foods Korea
Pauline Fermin
President and CEO
Acumen Strategy Consultants
Francis Flores
Global Managing Director
Pickup Coffee
Kristine Go
Head of Mobile Experience
Samsung Electronics
Martin Gonzalez
Head of Organizational AI Research
Google Deepmind, USA
Kenneth Lingan
Chief Executive Officer
The Coffee Bean and Tea Leaf
Gina Lorenzana
Chief Executive Officer
Belo Medical Group
Soey Oh
Director of Asia Pacific,
Consumer Products, Netflix
Margot Torres
Managing Director
McDonald’s Philippines
Neil Trinidad
Chief Marketing Officer
GCash