CEBU CENTER FOR
EXECUTIVE EDUCATION
SCHOOL OF MEDIA
& MARKETING
A New Hub for Leadership in the Visayas
Cebu Center for Executive Education is the University of Asia and the Pacific’s newest site dedicated to leadership development in the Visayas. It brings together leaders from business, government, academia, and civil society to strengthen the region’s intellectual capital and prepare decision-makers for a rapidly changing world. Rooted in UA&P’s human-centered philosophy, the initiative combines tradition, ethics, and innovation to shape thoughtful and responsible leadership.
Through executive briefings, curated dialogues, and strategic programs, the Cebu Center for Executive Education creates a space where ideas meet action. It connects the region’s established institutions with emerging innovators to build collaboration, insight, and long-term growth.
By nurturing leaders who understand both the Visayan context and global challenges, UA&P hopes to support Cebu’s continued role as a vital engine of national progress.
More than an MBA
The Strategic Business Economics Program (SBEP) is exclusive for senior leaders in both the corporate and public sectors — C-suite executives and top government officials entrusted with shaping and executing the strategic direction and governing policies of their organizations and institutions.
THE ALUMNI
GLADYS CO-CHAN
Head of Marketing for Southeast Asia, VISA
MANFRED SALANDANAN
Regional Lead, Brand Design & Innovation, Unilever Southeast Asia
