SMN Digest June 2023
- Resonate Creatives
- 2 days ago
- 3 min read
Jose Antonio B. Santiago
The increasing demand for clothes is expected to grow by 18% – 19% yearly (Statista, 2021). This expected amount of growth results in the fashion retail industry of the Philippines manufacturing heavy amounts of apparel to cater to the demand of the consumers. As of 2019, the world consumes more than 62 million tons of clothes per year, wherein 20% of the clothes consumed are either only reused or recycled (Perez, 2019). This arising problem may result in pollution which can damage our environment. Knowing this information, consumers may lose their interest in purchasing clothes, especially if they are environmentally friendly. This study focused on explaining the effect of the green marketing mixes on purchase intention of consumers as mediated by environmental attitudes. Statistical treatments such as Pearson R Correlation, Descriptive Statistics & Multiple Linear Regression were used alongside interview and related literature to guide this study answer the research objectives and provide relevant insights. The results of this study showed that green products and green places have a significantly positive direct effect on purchase intention while green prices and green promotions have an insignificant positive direct effect on purchase intention. However, through the mediation of environmental attitudes, all the dimensions of the green marketing mix have a significantly positive direct effect on purchase intention, whereas green promotions have the greatest indirect effect on purchase intention.
Jeric B. Bonostro, Raphael Christian N. Javier, Wenzel Vaughn P. Pestaño, and Dr. Ruel V. Maningas
The fashion industry has become a significant contributor to pollution in recent years, exacerbated by the rising demand and use of clothes. While the industry has attempted to move towards more sustainable practices, progress has been slow and hazy. This paper seeks to identify the current challenges and opportunities of the fashion industry in achieving sustainability through a literature review of articles and research from 2019 to 2022. The results are discussed and summarized into three areas: production, consumption, and adaptation systems. The production system discusses collaboration among the players in the supply chain, brands designing for the future, and defining sustainability standards. The consumption system discusses how businesses respond concerning how consumers perceive and practice sustainability. The adaptation system discusses the adapted and proposed frameworks, technological innovations, and working sustainability practices in the industry. This study contributes to business managers and policymakers looking to develop solutions following both macro and micro levels of cognizance. It informs them of the current state of the fashion industry and how they can redesign the underlying business model by looking at the interrelated systems.
Janina Rose Q. Corpuz and Dr. Anna Maria E. Mendoza
This study sought to investigate the effect of organizational trust on organizational commitment among hotel employees within Metro Manila, Philippines. The mediating effect of job satisfaction and the moderating effect of the respondents’ demographic profile was also analyzed. A total of 424 responses were obtained, and structured interviews were conducted to support the quantitative results. The partial least squares structural equation modeling (PLS-SEM) technique was utilized to statistically analyze the data. The path analysis revealed that organizational trust significantly positively affects organizational commitment. Job satisfaction partially mediates the relationship between organizational trust and organizational commitment. Regarding the demographic profile of the respondents, age moderates the relationship between organizational trust and organizational commitment.
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